Published authors can sometimes have trouble navigating their way through the world of book publicity; however, there are several options for authors, and publicists, to consider when faced with the challenge of how best to promote a book. Some authors are contracted to promote their work through book tours and public readings. Some self-promote through social media outlets and by creating their own websites. Sometimes, with visions of national recognition and the promise of fame and fortune, it is easy to forget that local resources can also provide a very good opportunity for book promotion and support.