Reason For Instagram’s Popularity In Fashion Industry : It is the large number of audiences of Instagram that has made it so popular in the fashion industry. There is no other channel that will give you such a wide outreach. Though this platform was initially meant for the individuals, over time business marketers realized its power in social marketing.
Moreover, being a photo and video sharing app, there is no surprise that the fashion industry will be highly fascinated to use this platform because fashion is all about telling about a product through photos and videos.
This is in fact the most versatile platform for all marketers. According to the latest figures it is revealed that:
- 8% brands choose Instagram for marketing their products and services
- This number is expected to touch 70.7% very soon.
It is also seen that out of the top 100 brands, almost 90 brands have an Instagram account. What is even more impressing is the fact that more than 96% of the fashion brands in US alone use Instagram as their marketing platform. All this is because its wide outreach that eliminates the need to buy real Instagram likes to gain more followers and traffic.
Fascination of the fashion industry
The fact that Instagram is a visual only channel has been a blessing for the fashion industry.
- It serves their purpose in the best way possible as compared to other social media channels.
- Meeting the demands of the fashion industry, Instagram has helped them to create a niche for the fashion and lifestyle product.
- It has also helped them to create a different community and to developer sonalities that supports all their necessary aspects with exceptional acumen.
It in fact, helps all the businesses to gain more likes, if done properly, that inevitably results in more traffic.
In addition to the above, it has monetizing potential which is the primary reason for its popularity and fascination among the fashion brands.
- It can boost online marketing
- It can raise traffic
- It can increase conversion rates and
- It can create more new leads.
However, as Instagram user, you will need to take proper measure to ensure that you attain large following on this platform. You will need to focus more on the likes that are generated whether it comes from the followers or the non-followers. You will have to work diligently so that you drive more traffic to your website. This will help your business to grow.
Instagram campaign and strategy
In order to create a better Instagram campaign, you will need to monitor your campaign very closely. This will tell all about its performance so that you know whether or not you are gaining likes, if at all, organically.
In fact, you will need to gain these likes in large numbers so that it eventually translates into the traffic count to your site that you are looking for.
A clear and well-planned Instagram strategy will help you to realize your business goals with more likes and links, both of which are essential for gaining more traffic.
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Reason For Instagram’s Popularity In Fashion Industry
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