Ideas To Keep Customers Engaged On Your Ecommerce Website : Having your own ecommerce website for your physical store can boost your margins significantly, and helps in attracting a large number of customers. There are many physical stores that have started their own ecommerce website.
It does not matter if you own a small business or an enterprise business. There are few simple tips that you need to follow in order to make sure you always have a set of happy customers returning to you.
Actively Engaging With Customers
Make sure that you include a small chat widget on your website, so that people can chat with you directly when they have any issues or queries. Make sure that it follows the customer throughout the entire sales process.
There are many customers who have second thoughts before they are about to buy something online. Hire a support person with sound technical knowledge to help the customer with issues he/she faces. Also, make sure that there is always someone to handle the doubts and questions posed by the customers.
Since many customers have opted to use ecommerce websites, there are many companies that are using complex software to keep up with the increase of technology. There are few businesses that are not able to keep up with the current trend. So what they do is, they force employees to jump from platform to platform, which in turn increases the time that is taken for the transaction and also increases the cost.
You need to make sure that the information and critical data can be accessed without any hassles in real time, and if there is any obstacle, you should make sure that you rectify the situation at any costs.
The best way to know what a customer thinks about the service that you provide is by taking surveys. When a customer calls one of your support technicians, you need to make sure that you get some feedback from the customer after that. You need to seize this opportunity to show that you care for your customers, and you need to constantly remind them that you always provide a great service to them. After a quick survey, you can make your customers become impressed. It can be simple as rating your service with a total of 5 stars. This is one of the best ways to know what goes on your customer’s mind.
Engage With Unhappy Customers
Make sure you take satisfaction surveys. And in case you find an unhappy customer, you should be able to plan and solve the situation. There are many customers who would like you to do extraordinary things, though you can’t do it that, you should be able to calm the customer down and make him/her understand that you care about them. This might make the customer trust you, and give you one more chance. Also, if it is your mistake and the customer is angry about it, do what you can about the issue and assure that you will resolve it to the customer. This is one of the important key for marketing.
Use Community Forums
Make sure that you create an effective community forum for your website. This helps people to interact with other users who are facing similar issues, and they can discuss and offer solutions among themselves. By going through such community forums, you can get a deep insight about what your customers feel, and what are the common issues among the people.
And the best part is that it is less work for your customer support staff as well. This saves you time of following customers, because you can do it from your own interface. This is something that is necessary for all best enterprise ecommerce platform, and make sure that you do not ignore this.
Help Customers Solve Their Own Problems
A lot of customers these days can solve the problems on their own given that they are given the right instructions. Also, there is something that is common with the current generation—they are impatient. They want fast answers. When they don’t get what they are looking for, they give negative reviews or they do not visit your website ever again.
So this can be tricky. You need to do some field work and find out what are the problems that your customers are facing. After that you need to add how to solve it yourself videos and in some cases detailed instructions with pictures are also enough.
If you are planning to start an enterprise ecommerce business then you can use Shopify Gold to do so. You can also use the various business tools that are provided by Shopify Gold to boost your existing business. By doing so, you can boost the sales and the profit of your business.
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