There is widespread notion that business and trade sectors have no concern for the welfare of consumers. It is popularly believed that business exits just to make money at the cost of consumers. While this may be true to a large extent, it is also true that the business community has made certain efforts to protect the interest of consumers and win their confidence. They can codify their behavior as follow:
1. They must maintain a fair measure and guard against adulteration.
2. Since customers are entitled to courtesy, promptness and good service, every endeavor should be made to see that they receive them.
3. Regarding safety, norms should be followed as per accepted standards laid down by statutory bodies in the respective countries.
4. They must not use sex symbols unless relevant to the products.
5. They must give relevant information with the products. Information of a misleading nature should not be given.
6. They must ensure that they are following environmental protection norms as specified by the regulatory bodies.
7. The businessmen must charge only fair and reasonable prices and any change in prices should be brought to the notice of the consumer. They must not charge a higher price or withhold goods in times of scarcity.
8. They must not trade in spurious and adulterate goods.
9. They must not publish misleading advertisements and deal knowingly in smuggled goods.
10. They must maintain accuracy in weights and measures of goods.
11. They must ensure that the quality of good/ products manufactured or sold is under proper labeling and disclosure of the information as be required.
12. They must remain committed to maintaining the highest degree of integrity in all the dealings with potential, current and past customers, both in terms of normal commercial confidentiality, and the protection of all personal information received in the course of providing the business services concerned. They must extend the same standards to all the customers, suppliers and associates.
13. They must always conduct their services honestly and honourably to expect their clients and suppliers to do the same.
14. Their actions and advice must always conform to relevant law, and believe that all businesses and organizations, should avoid causing any adverse effect on the human rights of people in the organizations they deal with, the local and wider environments, and the well-being of society at large.
15. They should not provide a service to a direct competitor of a customer already with whom they had entertained. They must try to avoid any dealings with competitor companies even after the cessation of services to a customers unless there have been specific understanding.
16. They must have contracts in the form of a detailed proposal, including aims, activities, costs, timescales and deliverables.
17. They must safeguard the intellectual property and moral rights of each customer.
18. They must maintain the quality of what they do through constant ongoing review with their customers/clients, of all aims, activities, outcomes and the cost-effectiveness of every activity.
19. They must encourage regular review meetings and provide regular progress reports.
20. They must always strive to be fair and objective in their advice and actions, and should never be influenced in the decisions, actions or recommendations by issues of gender, race, creed, colour, age or personal disability.
21. They must keep themselves accountable to the social welfare always.
This list is not exhaustive and can be modified/ added to. Since with the appropriate distribution of the wealth amongst all we can make every one stress-free, we can attempt in this direction.
Be Happy – Ensure Appropriate Distribution of Wealth Amongst All.